Baby Care & Essentials

Meet the Frida Baby Triple-Angle Toothhugger Training Toothbrush in friendly blue, designed to support early brushing habits with a soft, toddler-friendly feel. Ergonomic, kid-sized grip helps little hands learn proper technique for gentle, confident brushing every day.

Gentle, tear-free cleansing that’s easy on eyes and skin, with a 3-in-1 formula that cleanses, conditions, and protects hair and scalp. Infused with honey and wheat extracts for softness, hypoallergenic, pH-balanced, and pediatrician-tested for everyday care.

Mustela Multi-sensory Bubble Bath gently cleanses babies and children from birth, leaving skin and hair soft. It creates playful foaming bubbles and color cues while Avocado Perseose supports hydration and protection, delivering a recognizable Mustela fragrance in a 750 ml bottle.

Huggies Snug & Dry Newborn Diapers Size 1 deliver 2x softness with CloudSoft absorbent layers and a curved, stretchy fit. Leak Lock protection guards against leaks, while fragrance-free, latex-free formula keeps skin calm. Wetness indicator and Disney designs add convenience and fun.

The Ingenuity Prepare to Potty 3-in-1 System grows with your child from first potty moments to independent bathroom routines. It transitions from standalone potty to an adult topper, then a double-step stool, with easy cleanup and secure, stable design.

Discover the essential muslin squares designed for life on-the-go—soft, breathable, and incredibly versatile. Made from 100% cotton muslin for softness and absorbency, they work as a bib, burp cloth, security blanket, and more. Five-pack for easy freshness.

Make bath time magical with aden + anais Minnie Mouse washcloths. Soft muslin cotton, breathable and quick-drying, featuring a Minnie motif. Three-piece set is gentle on skin, ideal for babies and toddlers, and easy to clean and reuse.

Aveeno Baby Gentle Moisturizing Daily Care Set pairs a tear-free wash and a fast-absorbing daily lotion, both with natural oat extract and colloidal oatmeal to soothe and hydrate sensitive baby skin without fragrance or parabens.

Aveeno Baby Calming Comfort Bath uses a calming lavender and vanilla scent to relax little ones. It’s hypoallergenic and pediatrician‑recommended for sensitive skin, with natural colloidal oatmeal to nourish and hydrate. This tear-free formula supports a calm bath and restful night.

The BabyBjorn Smart Potty Pink blends comfort and function with an ergonomic, softly contoured seat. Its compact footprint, easy-to-clean removable inner potty, and portable design help little ones transition confidently while keeping bathrooms tidy.

Beaba Paris bag for modern parents on the go, offering 16L capacity, water-repellent fabric, and numerous pockets. It includes an isothermal lunch bag, removable changing mat, and a trolley-ready design for hands-free travel with a cozy, organised interior.

Meet Braun Thermoscan 7, a premium infrared ear thermometer for newborns to adults. Get fast readings in seconds with smart, age-adjusted guidance, a color display, night light, pre-warmed tip, ExacTemp positioning, and easy travel storage.

Frida Baby DermaFrida Bath Mitt blends fun with function for bath time. This easy-clean silicone mitt replaces cloths, fits both parent and child, supports early independence, and features gentle bristles, a stay-put suction cup, and a quick-dry design.

Fridababy MediFrida The Accu-Dose Pacifier helps caregivers administer medicine safely and accurately, bypassing taste buds and using dose markings. It works with standard oral syringes and doubles as a real pacifier after dosing for convenience and peace of mind.

Compact, plant-based sick day kit for babies and toddlers. Includes Natural Nose & Chest Wipes, Organic No-Mess Chest Balm, and Organic Essential Oil for bath or diffuser—gentle, mess-free relief on the go, safe for sensitive skin.

Experience a doctor-invented, Swedish-made nasal aspirator that helps little noses breathe easier. Gentle, non-invasive suction forms a seal around the nostril for comfortable snotsucking, with saline loosening mucus. Includes the NoseFrida device and a pack of hygiene filters for ongoing use.

Keep your baby's bath and bedroom at the perfect temperature with quick, accurate readings. This waterproof, floating thermometer features a bright display and compact design, built for safe, easy monitoring of water and room temperature during daily routines.

Huggies Gentle Cleanse Baby Wipes with cucumber and aloe provide a soft, effective cleanse for gentle skin. This 400-count package offers convenient, tearable wipes with reliable moisture, though packaging may vary.

The Infantino Potty Pals Potty Seat makes training fun with a friendly, modern design. It features a contoured seat, a built-in splashguard, a removable bowl for easy cleaning, and slip-resistant feet for stability during toddler potty time.

Ingenuity Ready Set Go Potty features a removable bowl, non-skid bottom, and a wide, stable base. The raised seat supports toddlers during potty training, while easy cleanup and a white-gray design help reduce clutter and simplify parenting.

Gently cleanses newborns and babies with sensitive skin with Aveeno Baby Daily Moisture Lightly Scented Sensitive Wash & Shampoo. This two-in-one formula acts as a mild shampoo and soothing bath wash, lightly scented for a calm, pampering bath time.

Gentle, fragrance-free cleansing for eczema-prone, ultra-dry baby skin. This soap-free wash moisturises as it cleanses with soothing oatmeal, pH-balanced and hypoallergenic, designed for delicate skin; dermatologist-recommended Aveeno Baby formula that leaves skin nourished without irritation.

Beaba's 2-in-1 hair brush and comb for newborns and toddlers combines soft nylon bristles with an integrated storage clip. The ergonomic, non-slip grip ensures comfortable grooming, while its compact design makes it travel-ready and ideal for nursery routines.

Frida Baby Easy Grip Nail Scissors provide a gentle, confident nail trim for babies with safe, rounded tips. Ergonomic, non-slip handle offers precise control, and the 2-in-1 grip and safety case simplifies storage with BPA-free stainless steel blades.